Posted: September 4, 2020 | Author: MANinLONDON | Filed under: Social Causes, Sustainability, Travel | Tags: Charity, David Shepherd Wildlife Foundation, online platform, Sustainability, WaterBear |
WaterBear Network, a new free interactive video-on-demand platform dedicated to supporting life on earth, has revealed groundbreaking partnerships which include GreenPeace, Africa Parks, WWF, WCN, World Fairtrade Organization, Women4Oceans, Sea Shepherd, Amazon Watch, Circle Economy and Jane Goodall Institute among many others.
WaterBear will enable them to showcase their stories, playing a vital role in bringing attention to the work that they do in a way no other platform can.
Each NGO will showcase their campaigns and stories through a bespoke channel on the platform and supporters can help them in various ways via donations, subscriptions, calls to action, volunteering, purchasing sustainable products and travel.
It is a great example of technology used for good and ensures that our growing global population is aware of the ecological and social challenges we face and, most importantly, how they can take action to change the course we are on.
Complete list of NGO partners:
African Parks
Amazon Watch
ARTIS / MICROPIA
Beach Buddies
Black Jaguar Foundation
Blue Ventures
Circle Economy
Clear Rivers
Commonland
Conservation International
Cool Earth
David Shepherd Wildlife Foundation
Dolphin Project
Environmental Investigation Agency (EIA) UK
Environmental Investigation Agency (EIA) US
Fairtrade Foundation
Flora & Fauna International (FFI)
Foundation Conservation Carpathia
Frankfurt Zoological Society
Future For Nature Foundation
Grupo Ecologico Sierra Gorda
Global Island Partnership (GLISPA)
Goodplanet Foundation
Greenpeace International
International Fund for Animal Welfare (IFAW)
IUCN NL
IUCN SSC
Jane Goodall Institute
Large Marine Vertebrates Research Institute Philippines (LAMAVE)
LCA
Lonely Whale
The Madras Crocodile Bank Trust
Marine Megafauna Foundation
Mongabay
National Whistleblower Center
Orangutan Foundation International (OFI)
Pams Foundation
Peace Parks
Plastic Whale
Rainforest Concern
Reef Renewal Foundation Bonaire
Rewilding Europe
Rooftop Revolution
Sabine Plattner African Charities
Sea Change Trust
Sea Shepherd
Sovon
Synchronicity Earth
The Tipping Point Foundation / The Pollinators
Thinking Animals United
Tusk
Urgenda
Vogelbescherming
Wateraid
Wetlands International
Whitley Fund For Nature
Wild Trust
Wildlife Advocates Foundation
Wildlife Conservation Network (WCN)
Wilderness Foundation
Wildlife Conservation Society (WCS)
Wildlife Direct
Wildlife Justice Commission
Women4Oceans
World Fairtrade Organization
World Land Trust
World Resources Institute (WRI)
Worldview International Foundation
WWF Germany
WWF Netherlands
To be kept updated or receive early access visit waterbear.com
Posted: June 24, 2020 | Author: MANinLONDON | Filed under: Economy, Social Causes, Sustainability | Tags: e-vehicles, e-waste recycling, Eric Lundgren, solar trailers, Tesla battery recycling |
The world’s most prolific e-waste recycler Eric Lundgren has been donating and personally handing out thousands of face masks at Black Lives Matter protests in Los Angeles to help keep the city’s population safe and support the movement.
Eric recently made national headlines (
People Magazine,
Yahoo!,
Good Day LA) for using his global supply chain to import and donate millions of
masks, protective suits, gloves, disinfectant spray, wipes, and donating mobile
emergency power trailers made from repurposed lithium-ion batteries from old Teslas for Los Angeles hospitals to power their Covid-19 triage centers.
As Covid rates now climb in Southern California, area hospitals are now prepared for large numbers of patients in part because of Eric’s donation.This week he even paid for every seat of a Boeing 747 in order to fill it with PPE in order to get it to the United States.
Thousands of face masks at Black Lives Matter protests in Los Angeles
This work is keeping Eric’s staff employed at his new company BigBattery.com, which in only 10 months has become the largest hybrid battery recycling company in the country.
The work to get the personal protective equipment and solar trailers ready, delivered and installed is keeping BigBattery’s work force of nearly forty fully employed during the pandemic.
With Lundgren’s strong global supply chain, he has pivoted his company to provide the public and first-responders with 15 million N95 and KN95 masks, hazmat suits and more. He is offering masks to the public, as well, at his cost (just $2.50 per mask), and will be making no profit from this massive endeavour of importing and distributing the much needed medical supplies to citizens and first-responders.
Eric Lundgren
Eric LundgrenBigBattery.com founder Eric Lundgren founded the hybrid electronic recycling company to combat waste, then built the world’s longest range electric vehicle to promote the mass adoption of EV’s.
While living in India, Africa and China – he witnessed first-hand the life-changing power of renewable energy given to those in need of reliable electricity. Returning to the United States, he watched as the “Green Energy Revolution” was halted by expensive batteries and vowed to solve this problem. His solution, BigBattery, Inc. is now the largest supplier of surplus and re-certified battery’s in the United States with offices also in Singapore and China.
Posted: May 29, 2020 | Author: MANinLONDON | Filed under: Art, Social Causes, Sustainability | Tags: #RecycleForOurOceans, ocean plastic, Recycle |
Monday 8 June is World Oceans Day. To celebrate and raise awareness of the importance of protecting our blue planet, Brent Council and Veolia are running an art competition to promote recycling.
Why not create a masterpiece that encourages people to recycle more, ensuring all of the waste they produce ends up in the right bin, not in our seas.
There is no limit on creativity, you can share a colourful drawing or a sculpture you’ve built – but it MUST be made out of recyclable materials so that it can be easily recycled once you’re finished with it!
You can enter the competition by sending a picture of your creation, alongside your name, age and school.
Please also tell us how you do your bit to recycle and protect our oceans (50 words or less).
- Entries can be emailed to recyclemore@brent.gov.uk or submitted on Twitter by tagging @VeoliaUK, @Brent_Council and @BrentLibraries, and using #RecycleForOurOceans
- All entries will be uploaded to Brent Library’s online album and the best submissions could win a dedicated post on Brent Council’s Twitter page.
Deadline for submissions is Wednesday 5th June for email entries.
We look forward to seeing what you come up with!
Posted: March 31, 2020 | Author: MANinLONDON | Filed under: Social Causes | Tags: community, Covid-19, mutual aid groups in UK, support for vulnerable |
In response to the coronavirus pandemic a number of mutual aid groups have started forming across the country in order to support the most vulnerable in their community.
Each group is different, but most focus on providing practical support including shopping, picking up medication, creating a food club, and offering a listening ear.
Mutual Aid UK is not an official organisation – it cannot raise its own funds. It is about local people supporting each other and organising independently, via street, housing association, tower, or mansion block. It is an opportunity for everyone to reach out, volunteer, and connect with their neighbours.
For details of groups in your area, the most up-to-date list is here.
SETTING UP A MUTUAL AID GROUP
If you would like to know more about setting up a mutual aid group, click here.
- You can set your group up in whatever way works for you, but you are recommended to set up a communication platform like a WhatsApp group or Facebook group. so that you can communicate with volunteers.
- Make sure your leaflet is formatted in a way that is legible. Guidance on accessible formatting is here.
- Organise through WhatsApp chats, Facebook messages, and phone conversations, and run meetings using online platforms like Zoom which people can join from their computer or smart phone.
- DATA PROTECTION: Do NOT pass on personal data from volunteers and those requesting help to anyone.
- SAFEGUARDING: See this safeguarding guide for mutual aid groups.
- To create a GDPR compliant volunteer sign-up form, use Google Forms.
Feeling connected to your local community is more important than ever at a time when everyone needs an extended support system and a helping hand.
Establishing a mutual aid group is an important means of both giving and receiving support.
Be especially vigilant against scams & fraud at this time.
This is reproduced with Copyright © 2020 Fitzrovia Centre
As well as practical support the groups are offering telephone calls with people who are self-isolating due to infection or increased vulnerability.
Posted: March 10, 2020 | Author: MANinLONDON | Filed under: Social Causes, Sustainability | Tags: Crowdfunding, fundraising for schools, Rocket Fund |
Crowdfunder, the UK’s #1 rewards-based crowdfunding platform has today announced their acquisition of Rocket Fund, the UK’s #1 crowdfunding platform for schools.
The platform will retain its own brand and website, while schools will gain access to a whole host of Crowdfunder benefits including coaching, rewards-based giving and the opportunity to apply for match funding from a pot of £1 million provided by partners such as Aviva, M&S and RBS grants.
Since Rocket Fund’s inception, schools have launched 500 crowdfunding projects raising £400,000 and benefitting 125,000 students. Crowdfunder will scale the platform to enable access for every school in the UK.
Rocket Fund was created and incubated at Nesta. Ben Gill, Rocket Fund’s Founder will join Crowdfunder to lead its expansion. Alex Hook, from Nesta, is already on the Crowdfunder Board.
Rob Love, Founder and CEO Crowdfunder, said:
“Schools fundraising has always existed. Shifting these efforts online is turbocharging the amount schools can raise, the number of people they can reach for support and reducing the time and effort required. Crowdfunder will harness this and level the educational playing field – helping schools in less-privileged areas to connect with the wealth so enjoyed by schools in more affluent areas.”
On average private schools raise £667,000 per year, while their state school counterparts lag behind: the most engaged state school PTA’s raise an average £8,000 a year and spend 270 hours a year.
Future First’s research found that state schools miss out on £100m untapped cash from their alumni every year. Using crowdfunding to reach alumni members could double the amount raised by PTAs at the moment.
Ben Gill, founder of Rocket Fund, will join Crowdfunder to lead on the integration said:
“I’m really excited about Rocket Fund becoming a part of Crowdfunder, as it will enable us to supercharge our impact. We want to take Rocket Fund to every school in the UK and help them to raise more money, more easily. From VR headsets to outdoor nature projects, it’s incredible to see the things that schools are already fundraising for. I’m looking forward to seeing what they do next, when we encourage them to dream bigger with the support and extra funding available from Crowdfunder.”
Further info
For an overview of Rocket Fund’s work so far, visit this map of Rocket Fund projects across the UK.
This acquisition marks another milestone in Crowdfunder’s growth plans as the platform expands to transform the way people raise money in the UK. Crowdfunder also recently launched in Canada and made charity fundraising 100% free – setting it apart from giving giants GoFundMe and JustGiving.
Posted: February 25, 2020 | Author: MANinLONDON | Filed under: Social Causes | Tags: charitable causes, help for high schools in USA, Hollman Helps, Hollman Inc, locker room renovation, Real Housewives of Dallas, state-of-the-art, Stephanie Hollman, world's most Instagrammed locker. |
Real Housewives of Dallas star Stephanie Hollman and her husband Travis have created an annual national contest to award a high school in need a new, state-of-the-art locker room. The
Hollman Helps locker renovation competition selected 5 schools across the nation to be considered by Stephanie and Travis’ locker manufacturer company
Hollman Inc., which designs professional and collegiate locker rooms.
Southeast Texas High School Hamshire-Fannett came out on top of the national competition with their student-made video chronicling the fallout of two catastrophic flooding events that closed two of the district’s campuses. Hamshire-Fannett’s win happened as federal dollars slowly trickle down to Southeast Texas school districts that were ravaged by Tropical Depression Imelda and Tropical Storm Harvey within a span of two years. The disruption has led to overcrowded classrooms and poor learning environments – to say nothing of the athletic facilities.
The school’s Coach Blake Waggoner approached sophomore Lincoln Edwards to help create a YouTube video to enter the contest. In it, students talked about how storms Harvey and Imelda impacted their lives, and their locker rooms. In this video, the Hamshire-Fannett High School coach tells us why they need new facilities:
Stephanie and Travis were touched by the story, and the video landed Hamshire-Fannett in the top five. From there, people across the country voted on who should win. After millions of votes were cast from across the country, Hamshire-Fannett pulled out the victory.
Stephanie & Travis Hellman
Both Stephanie and Travis drove in from Dallas to deliver the news directly to the students last week. Students and staff were called to the gym to discuss going back to a full day schedule for the first time since Imelda. Once everyone was gathered, the Hollman’s surprised them with the good news. Construction will begin on their incredible new locker room next month.
Hollman Inc. has transformed the locker rooms of more than 25 professional sports teams
Hollman Inc. has transformed the locker rooms of more than 25 professional sports teams, art & cultural centers like New York’s Museum of Modern Art and the Louvre Abu Dhabi, and tech giants Facebook and Google. Lockers can come with ventilated shoe drawers and lighting that syncs up to circadian rhythms as well as facial recognition triggers a video screen on each locker.
Hollman – world’s most Instagrammed locker.
Travis transforms how people think about their personal belongings and the spaces they occupy, who transformed a company struggling in the post-recession economy to become the world’s #1 industry leader for luxury locker solutions, making Hollman Inc. synonymous with cutting-edge design, groundbreaking technology, and the world’s most Instagrammed locker.
Posted: February 5, 2020 | Author: MANinLONDON | Filed under: Art, Social Causes | Tags: Andrew Lloyd Webber Foundation, arts grants, hidden talent |
- 16 new grants worth a total £225,405 have been awarded to widen opportunities and increase diversity in the arts
- Thousands of beneficiaries of music, theatre and heritage grants include homeless teenagers, disabled actors, writers and directors and young people from low-income families
- A total of 593 grants and scholarships amounting to £20.5M have now been given since Andrew Lloyd Webber Foundation launched in 2011
Thousands of young people from disadvantaged and challenging backgrounds will benefit from 16 new grants awarded in the latest round of funding by Andrew Lloyd Webber Foundation – one of Britain’s leading charities supporting the arts and music.
A total of £225,405 has been given to arts and heritage projects in Scotland, Northern Ireland and throughout England including London, Bristol, Brighton, Reading, and Chichester, aimed at breaking down barriers to participation in the arts. The Foundation has prioritised projects that engage young people and individuals from hard-to-reach and minority backgrounds.
These grants come after the foundation changed the way it awarded money in April last year. Three new strands of funding are aimed at supporting potential and reaching diverse communities. Grants up to £5,000 are now given to projects that increase diversity by removing social, economic and geographical barriers.
Up to £10,000 is given to initiatives that provide specialist training and workplace experience for emerging talent and newly graduated professionals. And up to £25,000 is awarded to schemes that apply resources widely and give training to a significant number of people.
The projects rewarded include: £10,000 to the charity MiSST (Music in Secondary Schools Trust), which will provide a week-long residential classical music workshop at Radley College to disadvantaged secondary school children; £25,000 to performing arts charity Arts Insight to run 5-day unique music, drama and dance courses at primary schools in challenging areas across the UK; £20,000 for an ensemble foundation course at the disabled-led Graeae Theatre Company; £4,922 for weekly sessions during term-time and intensive workshops in the holidays at YMCA Glenrothes for young homeless people or those excluded from mainstream education from deprived areas; £20,000 to the Young Six Six project at the Bristol Old Vic, an ensemble of young performers from lower socio-economic backgrounds.
Since 2011, the Andrew Lloyd Webber Foundation has given £20.5 million in grants and performing arts scholarships, positively affecting hundreds of thousands of people across the UK and beyond. In 2018 alone, it provided financial backing and sustainability to 111 projects, totalling over £3.1 million.
Andrew Lloyd Webber said:
“Engagement in the arts changes lives. The positive impact of the arts on health, social mobility and wellbeing is now irrefutable. I passionately believe that everyone in this country, particularly those from disadvantaged backgrounds, should be able to participate.
“I am thrilled my foundation is able to support projects that widen access, inspire creativity and deliver opportunities. Around the country, across the arts, many people are doing brilliant things to unlock talent and empower the next generation to succeed. We are proud to work with them.”
Grants awarded are:
Bristol Old Vic (BOV) – Young Six Six – £20,000
Based at Bristol Old Vic, the Young Six Six is an ensemble of young performers from lower socio-economic backgrounds designed to offer specialist training and mentoring in performance arts. The programme provides an alternative journey into the BOV engagement programme for disadvantaged young people.
Arts Insight – ‘Arts Insight Production Week’ – £25,000
The Arts Insight Production Week provide primary and SEN schools with first class performing arts experiences, offered in the form of one-five-day music, drama and dance workshops. The focus is on improving children’s development in essential life skills such as confidence, communication, teamwork, discipline and self-esteem.
The Gate Theatre Company Ltd. – Assistant Director Programme – £16,000
The Gate is developing an Assistant Directors Programme to address the lack of accessible training opportunities in this area. By taking on a paid full-time Assistant role, participants will have the opportunity to ‘earn as they learn’ via the process of developing a show in a professional theatre venue, enabling them to gain valuable practical skills as well as refining their creative practice.
Southwark Playhouse – Southwark Playhouse Young Company – £9,720
Southwark Playhouse is a leading London theatre venue that presents a year-round programme of work by new and emerging theatre artists & practitioners. The organisation also offers curriculum support programmes working across many Southwark schools, and a peer-led youth theatre for local young people (16-25). The Southwark Playhouse Young Company provides a free and inclusive professional workshop programme for 14-25 year olds in the Borough.
Chichester Festival Theatre (CFT) – Young Practitioners Programme – £19,336
The Young Practitioners Programme is open to 18-21 year olds based in West Sussex seeking to gain workplace experience and training. CFT actively targets those whose backgrounds might place them at a disadvantage; the scheme is designed to bridge the gap into tertiary education or formal training. The programme provides coaching, mentoring, masterclasses and experience-based learning.
Music in Secondary Schools Trust – Radley College Music Residency – £10,000
The scheme aims to bring classical music education in challenging and disadvantaged secondary schools; providing funding to enable all students as they enter their secondary school to be given a classical musical instrument, regular group tuition and the opportunities to perform.
The Annual Radley Summer Residency provides an opportunity for MiSST students to improve their music skills through intensive music tuition.
Graeae Theatre Company – Ensemble Foundation – £20,000
A disabled-led theatre company that profiles the skills of disabled actors, writers and directors, producing thrilling and innovative work, particularly built around the creative use of sign language and audio description.
The Queen’s University Belfast Foundation – The Queen’s University Belfast (Queen’s) Junior Academy of Music (JAM)- £14,760
JAM) enables children (aged 4-17) to pursue their passion for music, develop musicianship and music appreciation through high quality music tuition at Queens. Pupils come from a range of educational backgrounds and schools across greater Belfast, many are in areas of deprivation. The programme provides full bursaries to unlock opportunities for children who would not traditionally engage with high quality music and cultural programmes.
The National Student Drama Festival Limited (NSDF) – £15,000
NSDF is a unique and precious thing, a charity that has helped generations of talented young people of all backgrounds find their home within the arts. NSDF is for all 16-25 year olds. The mission of NSDF is simple but vital: to empower and inspire young talent and ambition, to teach skills, to help launch careers and build the audience of tomorrow. Foundation funding will enable the development of young people for future careers in theatre providing unique skills-based training and development culminating in a week-long Festival.
Brighton Dome & Festival Ltd – SoundCity Young Musicians Bursary Scheme – £15,000
SoundCity is Brighton’s music education hub. 37,000 people benefit from creative learning opportunities, open days and music service each year; 50 music teachers providing lessons and workshops to 4,000 primary and secondary school children on a weekly basis. SoundCity Young Musicians Bursary Scheme provides high quality, free or low-cost music education and performance opportunities for looked after children and those from local families on low incomes, all aged 5-17.
Awards for Young Musicians – Attune – £30,000
Awards for Young Musicians work across a number of partnership programmes to enable musically talented young people from low income families to fulfil their potential whilst building musical skills, confidence and achievement. The programme gives exceptionally talented young musicians aged 11-16 from low-income families first opportunities to play and appreciate chamber music.
YMCA Glenrothes – Y Music Project – £4,922
Y Music provides weekly sessions during term time plus intensive workshops in the holidays for young homeless people or those excluded from mainstream education from deprived areas of Glenrothes. The young participants help each other through structured peer learning, thus improving social behaviour. During the last two years, over 100 young people have participated in Y Music and created their own music portfolios, including live and studio recordings.
Readipop – Access All Areas – £15,000
Readipop is an arts organisation offering 1:1 music-based mentoring sessions with vulnerable young people facing disadvantage, particularly NEET, BAME, those suffering from mental health difficulties or from criminal backgrounds.
Bristol Music Trust – Bristol Youth Orchestra and Youth Choir Bursary Programme – £4,662
Bristol Plays Music is Bristol’s music education hub, run from Colston Hall, providing professional music tuition and experience for 30,000 children in 92% of schools across the city, including supporting 2,500 young people from challenging circumstances through music. Their bursary programme ‘Young Companies in Residence’ Bristol Youth Orchestra and Bristol Youth Choirs provide professional tuition and performance opportunities for young musicians aged 7 -19 whose families face economic disadvantage, combatting barriers to progression.
The Willow Primary School and Broadwater’s Children’s Centre – £1,005
The Foundation supported summer holiday theatre trips for primary school children from the Broadwater Farm Estate.
Society of Antiquaries of London – £5,000
Society of Antiquaries of London offers the Heritage Conservation Skills programme as part of the conservation of Kelmscott Manor. The project provides two apprentices with work-based placements to develop conservation skills, qualifications and experience. The programme is offered to young people living in the South East/West region. Recruitment will be targeted at areas of diversity, particularly Swindon, with the aim to engage black, Asian and minority ethnic students.
In 2017, the Foundation published ‘Centre Stage’ research report and is a founding supporter of the Get Into Theatre careers website www.getintotheatre.org
Posted: January 12, 2020 | Author: MANinLONDON | Filed under: Social Causes | Tags: charitable causes UK, Christmas socks, homeless charity, in-store credit, re-homing gifts, unwanted gifts |
GAME, video game retailer is re-homing unwanted Christmas socks in exchange for in-store credit, with its first ever New Year Sock Swap.
Unwanted Christmas socks get thrown to the back of the drawer and forgotten, or worse still – they go straight in the bin. Over 25% of Brits class socks as their least-desired Christmas present, with a combined £5B a year wasted on unwanted presents, whilst the number one requested item for the UK’s homeless shelters is….. socks!
So that the dreaded Christmas sock reaches people who actually want them and to kickstart 2020 positively, GAME will be offering customers extra credit for their trade-ins when they bring in their unwanted (new & unworn – please, no cheese!) pairs.
An extra £2 will be given for games and an extra £15 when customers trade in tablets, phones or consoles.
Every pair of socks collected will then be donated to the YMCA and various homeless charities to help communities up and down the country.
For more information please visit www.game.co.uk or hashtag #GAMESOCKS on twitter for pictures and news!
Posted: October 24, 2019 | Author: MANinLONDON | Filed under: Social Causes, Sustainability |
The Mayor of London is working with The Conservation Volunteers to give away 25,000 trees this autumn to community groups, housing associations, tenants or residents associations, schools, friends of parks groups and other charities across the capital.
Posted: October 8, 2019 | Author: MANinLONDON | Filed under: Hair and Beauty, Social Causes | Tags: available from, Barry M, Charity, cruelty free, David Shepherd, Emily Lamb, make up, protecting wildlife, snow leopards, tigers, WILDLIFE make up range |
Barry M’s WILDLIFE® collection launches with two, limited edition 9-shade eyeshadow palettes: ‘Tiger’ and ‘Snow Leopard’, supporting the David Shepherd Wildlife Foundation.
The palette designs feature tiger and snow leopard artworks created by artist Emily Lamb, granddaughter of the charity’s founder, David Shepherd. The shades inside have been inspired by the two iconic cats – from the Himalayan blue of ‘Frost’ and the twilight grey of ‘Silent’ in the Snow Leopard palette, to the ‘Ferocious’ hot orange and green ‘Jungle’ of the Tiger palette.
WILDLIFE Cruelty Free Make-up from Barry M for David Shepherd Wildlife Foundation
Why WILDLIFE®?
Since their launch in 1982, Barry M has always been a passionately cruelty-free brand, campaigning for the end of cosmetic animal testing around the world. However, with the horrific and growing threat of global wildlife extinction, they’re now committed to do more – namely, to provide vital funding for those working to protect animals and nature around the world.
At least 20% of Barry M’s profits from all WILDLIFE® products will go to David Shepherd Wildlife Foundation.
Protecting WILDLIFE® Tigers
DSWF supports tiger conservation across Asia through funding key, ground-based project partners in Russia, Thailand and India. The organisation fights to protect the world’s last remaining wild populations in their natural habitat.
Through educational programmes involving creative arts in Russia, to anti-poaching dog squads in India, DSWF is committed to protecting these species and the communities who share their space. DSWF also fights for greater legal protection and calls for an end to all trade in tiger parts and derivatives.
Protecting WILDLIFE® Snow Leopards
DSWF supports field-based snow leopard protection and community engagement programmes in both Mongolia and Kyrgyzstan. They not only provide support to both habitat expansion and protection, but also viable, sustainable, alternative livelihoods and micro-financing initiatives for rural herders and communities living in harmony with these elusive creatures.
Protecting WILDLIFE® Snow Leopards
The BIG IDEA behind WILDLIFE®
How many times are images of animals used to sell things to make money for humans? The Shell tiger, the Jaguar cars’ jaguar, the SSE energy Orangutan, the Puma puma, the Penguin books’ Penguin, even Cadbury’s ‘Freddo the Chocolate Frog’ – the examples are endless.
And then there’s our ‘own’ world: beauty, where animal images and prints are continually used to sell designs and attract customers.
Once you start looking, you’ll find that animals and wildlife prints are some of the most popular images used in design, entertainment and commerce. Wildlife is a treasure of beauty, colour and stunning variety – but what does this Wildlife – these inspirational animals – get in return?
Sometimes, the animals’ owners may receive payment. Animal photographers and film-makers will be given fees. Designers and artists will be paid for their work. But the creatures themselves – the subjects and inspiration for all this money-making work – what do they get?
The answer is – almost always – nothing.
If animals were celebrities, they’d have copyrighted and protected their images long ago so no one could use them without permission or payment for the privilege.
That’s why we believe ‘Wildlife’ should be trademarked: WILDLIFE®
But tigers don’t have bank accounts?
True. Animals don’t have much use for cash (they haven’t got pockets for a start – unless they’re marsupials!). What they do have, is a need for help and protection. Help and protection that money can bring. And of course, funds are now desperately needed by environmental organisations and charities to protect animals and their environments.
We’re in a world where endangered wildlife needs our support more than ever; is it right that we should take from it without some recognition of its fundamental role in the commercial success of brands? After all, we’re the ones who are destroying habitats and driving extinction.
This is why Barry M created WILDLIFE®, a beauty brand where every product sold provides a donation to the animal it champions.
This simple idea is one of the many reasons we chose to work with David Shepherd Wildlife Foundation. In the same way as DSWF, Barry M’s WILDLIFE® products will now champion and give back to the animals they feature:
“I set up my foundation with the sole purpose of giving something back to the animals that helped me achieve success as an artist. At a time when the world’s wildlife is under such devastating pressure from expanding human populations and the illegal trade, it seems fitting that we take a step back and reflect on the sheer beauty and diversity of our natural world and what could be lost if we do not truly appreciate the value of the world around us.” – David Shepherd
With Barry M’s WILDLIFE® trademark, our key aim is to publicise the fact that the animals that inspire us, all deserve recognition – and they need our help. Barry M has always been a cruelty-free brand, with animal welfare held close to our hearts. We hope this is a new and meaningful way to do something positive for the natural world we love.
WILDLIFE®, with its very prominent ® symbol, is a Barry M trademark. But we’d like to share it with others wishing to demonstrate their love of wildlife, and who believe in the simple idea of giving back to nature.
Barry M’s WILDLIFE® collection exclusively available from Superdrug stores and at superdrug.com from 9th October 2019.
barrym.com/pages/wildlife
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